Irvine, Calif. (January 5, 2023) – Petalfast, a route-through-market platform for the cannabis industry, announced its partnership with Emerald Sun, a crop-to-customer, sun-grown cannabis supply chain company and premium California Hashery. Emerald Sun, alongside its suite of solventless brands Big Top, Shish and Jam Cannabis Goods, joins a growing portfolio of brands represented by Petalfast throughout the state of California and nationwide.
A cannabis industry pioneer, Emerald Sun’s roots date back more than a decade. Born out of one of California’s original craft breweries in Mendocino County, CA, the company is the first large scale Hashery dedicated to solventless manufacturing from sungrown cannabis. Emerald Sun works directly with nurseries and farmers to select the best resin-rich cultivars for hash making, and manages the plant all the way from farm, to storage, processing, production, and final packaging for optimal quality.
“Emerald Sun’s stand-out expertise across the sun-grown cannabis supply chain makes them an incredible partner in California, and their innovative suite of unique brands are backed by a rare combination of cannabis science and business savvy,” said Petalfast CEO Jason Vegotsky. “We are excited to implement our proven sales and field and trade marketing tactics to help drive their brands into new distribution channels while offering more top-tier products to our retail customers.”
The partnership with Emerald Sun further broadens Petalfast’s diverse product portfolio, adding the following brands:
- Big Top: Cannabis-infused confections made with 100 percent pure ice water hash, known for their 100 mg THC caramel popcorn bags;
- Shish: A premium solventless concentrate brand offering a variety of products, specializing in high quality hash made from sungrown cannabis; and
- Jam Cannabis Goods: A family brand from Mendocino County, CA sourcing directly from NorCal cannabis farmers and offering a line of flower, gummies, ice water bubble hash and infused pre-rolls.
“The story of sungrown cannabis and solventless production is the foundation of our business, as is the strength of our one-of-a-kind Hashery and family of deeply rooted brands,” said Emerald Sun CEO Brett Schlesinger. “By combining proven supply chain efficiencies with our knowledge of cannabis plant science, we are changing the future of flower. Teaming up with Petalfast will help to expand our portfolio’s market presence, ultimately giving more consumers the chance to try the best that California cannabis has to offer.”
The addition of Emerald Sun’s suite of brands comes amidst significant growth for Petalfast, which in recent months announced its expansion into the Arizona, Massachusetts and Michigan markets, as well as new partnerships with AIRO Brands, Auntie Aloha, Bloom Brands, Consensus Holdings, Legion of Bloom, Wonderbrett, and Life Cannabis Co. Since its 2020 launch in California, Petalfast has built a diverse portfolio of high-profile cannabis brands to highlight the most creative product offerings and help both emerging and growing brands sell into and through retail channels in competitive markets. The Company’s collaborative platform approach to distribution and field marketing is a key differentiator, significantly changing how cannabis brands can launch, scale and establish themselves in select markets.
Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast helps cannabis brands thrive via its go-to-market accelerator program and through its full spectrum of agency services available to brands nationally. Notable cannabis brands already engaged in the Petalfast platform include Space Coyote, Emerald Sky, Bloom Brands, and Yada Yada. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets.
Petalfast Media Contact