petalfast partners with cannabis beverage brand HighTide, expanding presence in Massachusetts

Irvine, Calif. (April 11, 2023) – Petalfast, a route-through-market platform for the cannabis industry, announced its partnership with HighTide, a cannabis-infused, ready-to-drink mocktail brand, joining Petalfast’s growing brand portfolio in Massachusetts.

Founded in 2022, HighTide is a Massachusetts-based startup determined to become the world leader in social cannabis consumption. In a digital age that has pushed social interaction to the background, the company provides an assortment of cannabis-infused beverages that allow consumers to live in the moment and enjoy a balanced, meaningful life. Made with premium ingredients, each beverage is available in a sleek container coated in tropical colors, offering a getaway from the stresses of everyday responsibilities. With each sip, HighTide Co-Founders Shea Coakley and Joshua Grab aim to bring cannabis to life.

“Massachusetts, as well as much of the New England region, has developed a thriving and expansive cannabis market that continues to meet the needs of consumers,” said Petalfast CEO Jason Vegotsky. “Within the growing THC-infused beverage market, HighTide takes a unique approach, not only offering consumers a tasty drink, but also encouraging them to be social in the moments that matter most. HighTide is a lifestyle brand in every sense of the phrase and we are excited to help them scale in Massachusetts.”

HighTide offers three flavor-filled cannabis beverage adventures of 12 fluid ounces each, including Diablo Spicy Margarita, Classic Margarita and Watermelon Margarita. The Diablo Spicy Margarita packs a punch of tropical flavors ranging from key lime and pineapple to jalapeno and agave with five milligrams of THC. Similarly, the Watermelon Margarita is composed of watermelon, key lime and agave with five milligrams of THC. HighTide’s Classic Margarita combines key lime, agave and a hint of rosemary with five milligrams of THC. 

“We believe that cannabis-infused beverages bring people together and help them enjoy the moments that matter most,” said Joshua Grab, Co-Founder of HighTide. “Partnering with an experienced team in the cannabis space like Petalfast allows us to spread our message of community and togetherness to new audiences. We are thrilled to begin this partnership and join the Petalfast family.”

HighTide is Petalfast’s second brand partnership in Massachusetts. Previously, Petalfast established a brand partnership with Freshly Baked, a leading social equity cannabis microbusiness. Additionally, Petalfast has aligned itself with Eagle Eyes Transport Solutions, LLC, Massachusetts’ first licensed third-party cannabis transporter and logistics specialist for adult-use and medical cannabis – this partnership provides Petalfast’s brand portfolio with statewide compliant transportation and safeguarded distribution services. 

For more information on Petalfast’s hiring and recruiting, email For inquiries related to services and expansion opportunities, email

About Petalfast 

Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast helps cannabis brands thrive via its go-to-market accelerator program and through its full spectrum of agency services available to brands nationally. Notable cannabis brands already engaged in the Petalfast platform include Emerald Sky, Bloom Brands, and Yada Yada. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is taking its business model and expanding into newer, competitive markets.

About HighTide

HighTide is on a mission to become a world leader in social cannabis consumption. Founded in 2022, HighTide creates ready-to-drink cannabis cocktails aimed at helping drinkers tune into life’s great moments. In an increasingly digital and stressful world, our refreshing new take on classic beverages allows you to ride the tide and enjoy the present moment. Made with premium ingredients and crafted with care, HighTide helps people from all walks of life stay present in connection with the people and places that mean the most to them. With each sip, we hope you take one step closer to a more balanced and meaningful life. We bring cannabis to life.

Petalfast Media Contact

Mattio Communications